NYSS is powered by sneakerheads, for sneakerheads.

We know that sneakers are important to you. Whether they're your everyday go-to or one-off investment pieces, we know that sneakers deserve the same care and attention as any other shoe. Our exclusive range of care products has been carefully designed and developed in Germany bringing together our long-standing passion for fashion, sneakers and street style. Our ethics are based on respecting the planet, we want to preserve what is beautiful. Our products are designed to cater specifically to the most common issues faced by sneaker owners, from sorting untimely spills before they leave a mark to keeping on top of unpleasant odors.

Our vision is simple: treat sneakers as the luxury footwear they are, and give sneakerheads the best tools on the market to take care of their shoes. We want to create a space where people know the products they buy for their sneakers are market-leading and sustainability-focused, designed to improve footwear's longevity and reduce our carbon footprint. We’re striving to become better every day, by thinking holistically, avoiding the avoidable, using raw materials that are as sustainable as possible, limiting waste by using recycled packaging, being creative and wherever possible, helping to ensure that our planet is still worth living on tomorrow.
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